Burger King is a major sponsor of the NCAA Final Four with a need to engage with fans and transport key executives and other VIPs
Focus:
Source a fleet of luxury vehicles to be branded and equipped with a custom Burger King topper, HD video screens, with ability to transport large groups
action:
Wrap Media Group engaged by major agency to handle all aspects of activation including securing and wrapping vehicles, providing professional drivers and managing all logistics & dispatch of fleet for both the 2013 & 2014 event weekends.
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ON THE RESULTS OF THE CAMPAIGN
