Burger King is a major sponsor of the NCAA Final Four with a need to engage with fans and transport key executives and other VIPs
Source a fleet of luxury vehicles to be branded and equipped with a custom Burger King topper, HD video screens, with ability to transport large groups
Wrap Media Group engaged by major agency to handle all aspects of activation including securing and wrapping vehicles, providing professional drivers and managing all logistics & dispatch of fleet for both the 2013 & 2014 event weekends.
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