Purebrands LLC’s retail marketing company contract Wrap Media Group for the launch of Extra Strength “Sheets Energy Strips”
Generate buzz, brand awareness and consumer interaction in Manhattan while highlighting the products availability and GNC.
Wrap Media Group contracted with a private bus company to bring the brand to life on the streets of Manhattan while offering the public an opportunity to sample the product on-board over a 60-day flight. Wrap Media Group pulled the bus out of circulation to create a joint brand experience with GNC and interfaced with Purebrands LLC’s celebrity talent, provided brand ambassadors and handled all permitting and insurance needs.
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ON THE RESULTS OF THE CAMPAIGN