New Product Launch for EPIQ line of products – exclusively at GNC stores globally
Focus:
Drive brand awareness, trial and social media content for EPIQ and the new products at GNC
action:
Wrap Media Group was contracted by the retail marketing agency handling the product rollout activities. WMG sourced and wrapped a double decker bus that roamed the streets of LA for several weeks before several unique activation days at select GNC stores and on the famous Muscle Beach.
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ON THE RESULTS OF THE CAMPAIGN
