FTD is a major sponsorship of the Tournament of the Roses and events surrounding the Rose Bowl game in Pasadena, CA.
Focus:
Drive awareness and consumer engagement with the FTD brand surrounding the new College Rose Collection in the days leading up to the Tournament of the Roses in Pasadena, CA.
action:
Wrap Media Group conceived and executed the Random Acts of Roses campaign to bring the Mercury Man to life and to utilize wrapped vehicles to drive awareness, consumer interaction and social media impressions
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ON THE RESULTS OF THE CAMPAIGN
