KNBC Los Angeles was looking for a new and innovative way to bring the 11th anniversary of “FRITZ’S HOLIDAY LIGHTS” to their Greater Los Angeles viewing area.
Focus:
KNBC was looking for a way to promote their annual “HOLIDAY LIGHTS” and “TOYS FOR TOTS” campaign by generating buzz and interaction with viewers in the KNBC viewing area.
action:
Wrap Media Group commissioned and wrapped a Double Decker Bus in the Los Angeles area. The bus was decorated with lights and adorned with holiday ornaments. The bus served as the main focus of the annual Christmas tree lighting and holiday kickoff concert at LA LIVE. In the following weeks, the bus was strategically parked within neighborhoods and served as a “TOYS FOR TOTS” drop off location. Additionally, the bus was transported to neighborhoods with decorated lights and used to film the nights weather reports with Fritz Coleman.
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ON THE RESULTS OF THE CAMPAIGN
