Product launch for Purebrands LLC – new product in the energy category under the brand name of “Sheets Energy Strips”
Focus:
Generate buzz, massive awareness, earned media, and consumer interaction that has long-lasting benefits for the brand.
action:
Wrap Media Group teamed up with Budget Rent a Car of Atlanta to offer qualified consumers the chance to drive a Sheets wrapped rental car in order to save money on their vacation. Campaign launched the most innovative out of home media concept every developed.
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ON THE RESULTS OF THE CAMPAIGN
